FROM:
Administrative Services
SUBJECT:
Title
Resolution of the City Council of the City Of Fontana, California Approving a Second Amendment to the First Amended and Restated Billboard Relocation Agreement Between the City Of Fontana and Lamar Central Outdoor LLC to Update Certain Relocated Sign Locations
End
RECOMMENDATION:
Recommendation
City Council adopt Resolution No. 2025-099, approving the Second Amendment to the First Amended and Restated Billboard Relocation Agreement with Lamar Central Outdoor, LLC, to update the locations for Location 2 and Location 4, and authorizing the City Manager to execute all necessary documents to effectuate this amendment
End
COUNCIL GOALS:
• Promote economic development by establishing a quick, consistent development process.
• Promote economic development by being business friendly at all levels and striving to constantly improve the city's competitiveness.
DISCUSSION:
At its meeting on June 10, 2025, the Council considered proposed new locations for two digital billboards to be erected by Lamar Central Outdoor. This item memorializes the new locations.
The City of Fontana (“City”) and Lamar Central Outdoor, LLC (“Lamar”) are parties to a long-standing agreement governing, amongst other things, the relocation of billboard signs within the City. The initial agreement, the Billboard Relocation Agreement, was entered into on March 26, 2013. This was subsequently superseded in its entirety by the First Amended and Restated Billboard Relocation Agreement dated September 24, 2013 (the " Restated Agreement"). One of the purposes of the Restated Agreement was to facilitate the permanent removal of certain billboards in exchange for the construction of a limited number of relocated signs at approved locations. The Restated Agreement was previously amended by Resolution No. 2020-121 (the "Agreement").
Lamar has requested a second amendment to the Agreement (the "Amendment") to revise two of the previously approved billboard relocation sites contained in Exhibit B. This Amendment involves a straight substitution of sites only. The Amendment specifically addresses approved Location No. 2 and approved Location No. 4. Location 2 is being revised from its former site at Summit Avenue and Lytle Creek Road to a new location at Cherry Avenue and South Highland Avenue. Location 4 is being revised from its former location at Citrus Avenue, north of the 210 freeway, to a new location at Citrus Avenue and South Highland Avenue.
The new locations, including revised descriptions and depictions, are more specifically set forth in Exhibit B-1 to the Amendment.
CEQA:
Approval of the Amendment only authorizes Lamar to pursue development of the relocated billboards as described herein and does not constitute a lease of real property with respect to the establishment of the relocated billboards or development or building permits of any kind. Therefore, approval of the Amendment does not constitute approval by the City of any development of real property or of other activity that would have a direct or reasonably foreseeable indirect environmental impact pursuant to CEQA. (See 14 C.C.R §§ 15060(c); 15378(b)). Further, pursuant to Section 15060(c) of the CEQA Guidelines (i.e., California Code of Regulations, Title 14, Division 6, Chapter 3 §§ 15000-15387), approval of this Resolution is exempt from CEQA because the actions described herein will not result in a direct or reasonable foreseeable indirect physical change in the environment and the actions described herein are not a “Project,” as defined within Section 15378 of the CEQA Guidelines. City Council directs staff to promptly file a Notice of Exemption with respect to the Amendment.
FISCAL IMPACT:
There is no fiscal impact.
MOTION:
Approve staff recommendation