FROM:
Planning
SUBJECT:
Title
Adoption of Ordinance No. 1969 on Second Reading, Establishing Entertainment Center Overlay District and other Zoning and Development Code Amendments.End
RECOMMENDATION:
Recommendation
Adopt Ordinance No. 1969 on Second Reading, approving Master Case No. 25-0011 and Municipal Code Amendment No. 25-001 to establish a new entertainment center overlay district with three (3) Entertainment Center planning areas with land use restrictions and requirements; revisions to the land use tables in Form Based Code (FBC) Downtown Gateway, Sierra Gateway, Route 66 Gateway and Valley Gateway) and Commercial Zoning Districts for parcels that have frontage along Foothill Boulevard between Ilex Street to Maple Avenue and Along Sierra Avenue from I-10 to Randall Avenue, revise the permit requirements for farmers markets from minor use permit to temporary use permit; revise the nonconforming provisions to allow for expansions for up to 50 percent along with an extension of a discontinued nonconforming use up to twenty-four months for repairs, remodels, and expansions; and include a requirement for the installation of Route 66 signage for certain properties along Foothill Boulevard for projects that undergoing a Design Review or an Administrative Site Plan, pursuant to the certified General Plan Environmental Impact Report (State Clearinghouse (SCH) No. 2016021099) and Public Resources Code Section 21083.3.
End
COUCIL GOALS:
• Promote economic development by pursuing business attraction, retention, and expansion.
• Promote economic development by establishing a quick, consistent development process.
• Promote economic development by being business friendly at all levels and striving to constantly improve the city's competitiveness.
DISCUSSION:
Ordinance No. 1969 was introduced by a vote of 4-1 at the May 13, 2025, Regular City Council Meeting.
FISCAL IMPACT:
The amendments are intended to encourage and facilitate entertainment and retail uses and increase related business revenues and sales taxes.
MOTION:
Approve staff recommendation.